A poet at heart, Inderpal Singh has ideated / cracked campaigns for many well known brands like Maruti swift, Escotel, National Geographic, Dainik Jagran, L.G, Fiat Sienna, ETC Punjabi, Punjabi Jagran, & IGL, Ability to crack any problem in his own poetic style is his USP. knack for cracking campaigns in Hindi which have a grass root appeal make him a good creative Hindi copy writer.
One of his work has been voiced by none other than the actor of Millennium – Sh. Amitab Bachan. His love for physics ensures that he can mix science with Hindi – which he did for UTV when he not only wrote a six episodes on our solar system but also penned down lyrics for the title song of Taaron ki Sair. Science communication for masses has been one of his strengths.
Presently Inderpal is also writing 2 feature films one in Hindi and one in Punjabi. Inderpal created a character called Indyeah Singh in association with Phonethics Company. Presently on a number of sites and was also shown on the occasion of Independence day 2007 on Star News.